Moo Too: Cow Creativity Continues
Hot on the hoofs of last month's tribute to the Chicago Cows comes a stampede of cow campaigns. Why not? Animals have the proven ability to evoke human
Consumer Marketing
Pretzel Eaters
4:00 PM, Sunday, Suburban Town, USA: The Stanley Cup playoffs are on Fox, and Dad and the three boys can't take their eyes off the tube. The bowl on the
Count Countdown: What marketers can look forward to in the 2000 Census.
Sometime by the end of the year, Americans will become intimately familiar with the phrase, "This is your future. Don't leave it blank."This month the
OSMOSIS JONES (Warner Bros.)
Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure
Real Pros Nonetheless
The shame about running a worldwide awards program is that we only get to give you the details on the winners, as we have on page 52 of this issue. Scads
November 1, 1999
FATTENING UP ON SNACKS
General Mills, Minneapolis, expanded its snack portfolio by acquiring Gardetto's Bakery, Milwaukee, whose flavored pretzels and baked snack mixes accounted
Targeted Marketing to Parents Online
Of all the buzzwords circulating the marketing services industry, perhaps none has struck as strong a chord as "targeted marketing." The Internet increasingly
Aye, Karamba!
Last year, Karamba helped Interbrew bring a little piece of America into bars across Belgium. Last month, the Brussels agency won top honors for the quirky
Unsettled Affair
Connecticut's attorney general urged consumers to turn down a proposed class-action settlement offered by Publishers Clearing House, Inc., Port Washington,
