LIGHTHOUSE GROWS
Lighthouse Global Network added to its design clout through the purchase of AAD (Associates in Architecture and Design), a Scottsdale, AZ, interior design
Consumer Marketing
Saved From the Shredder
A few tidbits of truth from the 1999 scrap heap - before we jump-start the shredder and begin a new millennium.FURLESS FREEBIES. McDonald's redefined
Monster Marketing: Pokemon is white-hot now. But will it be evergreen?
Thankfully, not every toy fad turns kids into knife-wielding, classmate-beating, larceny-committing fiends. Pokemon does, as anyone who has read a newspaper
ARCH ENEMY NO MORE
McDonald's Corp., Oak Brook, IL, acquired bankrupt food chain Boston Chicken Inc., Golden CO, for $173.5 million in cash and liability assumption. The
Clubbed to Death
Consumers like to belong, but they're sick of frequent-shopper cards. There are better ways to retain loyal customers, says PreVision Marketing principal
One Man’s Junk…
..is another man's "pop-culture archive." In Alex Shear's world, branded products offer both a link to marketing's past and a bridge to its future.You
January 1, 2000
Instant cheese
Photo-stickers are the latest fad among amateur photographers in Japan. Polaroid's I-Zone camera has become a hot seller there, and was introduced to
DVC
The New Jersey innovator blazed paths into healthcare marketing, brand-building, and the Internet. Now, 20 times bigger than it was in '91, the former
Grills and Gridirons
Drive-thru restaurant chains Checkers and Rally's, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing
