W Hotels Creates One-of-a-Kind Experience at Coachella
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.
Consumer Marketing
10 Killer Tips to Reach Gen Z
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips.
What Trends Should You Spend Your Marketing Dollars On?
Trends come and go, but meaningful customer relationships stand the test of time. Here's how you can reach your customers through thick or thin.
What Micro-Influencers Can Do For You
Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.
Google and Target Release Voice-Activated Coupon
Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.
North Face Commits to Equal Representation of Women in Marketing with Global Campaign
The North Face is rolling out a massive first global initiative, Move Mountains, focused on women to celebrate and share the stories of adventurous and courageous female explorers.
Majority of Marketers Use Influencers: Survey
A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it.
Aaron Judge and Pepsi at Bat with Lineup of New Campaigns
The campaign will run for a year under the “Pepsi Generations” banner and kicks off with a TV spot featuring a storyline close to home: the Bronx.
Move Over Millennials—Here Comes Gen Z
How four brands are marketing to the “It” Gen Z demographic.
Coca-Cola is No Longer a Traditional Advertiser
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.
- «Previous Page
- 1
- …
- 113
- 114
- 115
- 116
- 117
- …
- 1314
- Next Page»
