Profiles & Campaigns

The Illusion of Brand vs. Demand Marketing

|  by Anthony Riva

How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.

How To Get More Bang For Your Buck With a Retail RFP

|  by Marty Moore

RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here's how brands can ask the right questions to find those partners who can really make a big difference.