Creating Unity Between Brands and Agencies Through Feedback loops and Radical Candor
How agencies and clients can improve relations through establishing strong feedback loops and building a collaborative culture.
B2B Marketing
Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.
Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.
How to Create a Custom GPT for Email, ChatBots and Improved Workflows
AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company's specific needs.
The Illusion of Brand vs. Demand Marketing
How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.
How to Elevate B2B Buyer Personas Through Strategic Survey Insights
Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.
On De-stigmatizing Mental Health Issues and De-Stressing Women at Work
The trifecta of stress, stigmas and safety concerns are the most critical workplace issues impacting women’s careers, according to a Deloitte report. This column examines that disconnect.
3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
There's a growing concern that the widespread adoption of AI can lead to "blandification"—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.
Knowing Your Customer—When Your Customer Is a Business
KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.
What Google’s Bulk Email Changes Mean for Marketers
As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here are ways to ensure that your emails comply.
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