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How to Use Influencers to Improve Eroding Brand Trust
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.
Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin' to become the first brand to embrace Waze’s new “Order Ahead” feature.
The YouTube advertising boycott could cost parent Google as much as $750 million.
Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative
There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.
For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!
Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.
Execs from some of the top companies—Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike—single out one challenge and then pose a solution.
Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.