Marketers on Fire: e.l.f. Cosmetics CMO Kory Marchisotto
A conversation with e.l.f. Cosmetics' CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.
A conversation with e.l.f. Cosmetics' CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.
Seven unique scenarios experienced by moms today that can inform brands' marketing strategies
We chat with Ally Financial CMO Andrea Brimmer about the brand's COVID relief offerings and how it's reshaping its marketing strategy.
How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
Media brands are engaging Gen Z audiences during COVID-19 with talent-led social campaigns and messaging.
Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.
Online spirits community Flaviar and WhistlePig whiskey create an interactive, virtual blending experience.
Payment provider Klarna launched a virtual drag brunch series to help support the drag community during COVID-19.
Airbnb stepped up its virtual engagement by converting its live experiences platform into an online portal.