In response to consumer marketer demand, Clear Channel Entertainment Properties has added three national sales executives to its team to develop more branded live entertainment offerings.
Chris Foy, Jim McDonald and Andy Peikon each hold the title of VP-national sales. Each employee comes with specific expertise Clear Channel Entertainment Properties plans to use to build on its branded live entertainment events, said company president Bruce Eskowitz.
“We just want to take that expertise and [blend it] with live entertainment,” Eskowitz said. “Our business is growing. We’re trying to bring in people with a great skill set. We think we’ll be able to take that great expertise…and offer it to our clients.”
“With the continuation of the fragmentation of traditional media, more and more companies are looking for different ways to target the consumer,” he added. “Branded live entertainment offers a way that is not cluttered like some of the other environments. You have an opening to create things that are meaningful to the consumers.”
Foy comes to Clear Channel Entertainment Properties with a 10-year history of corporate sponsorship and sports business success. A former representative of the National Hockey League, Foy acted as an advisor and seller for high profile NFL, NHL, NBA and MLS naming rights deals working as VP-sponsorship sales for The Bonham Group.
McDonald brings expertise crossing traditional media, integrated media solutions, sponsorships and Internet sales. In addition, McDonald developed and sold custom marketing plans across all Turner broadcast assets, which included the 1998 Goodwill Games in New York. Likewise, new hire Peikon brings expertise in sponsorship-marketing. Peikon spent eight years at Madison Square Garden Properties creating, packaging and selling solution-based marketing program, MSG’s sports properties and Radio City’s Entertainment theatrical properties.
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