Channel | ROI | Metrics

Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.

Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.

AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.

Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?

Heineken USA's Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.

Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.

Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here's three tips to help drive innovation.

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.