Channel | Mobile

For marketing service providers, the latest killer app isn

Visa Inc., the credit card giant, has acquired CyberSource, a provider of electronic and mobile payment systems for approximately $2 billion in cash.

Caffeinated colossus Starbucks is expanding an earlier in-store test of an iPhone payment system to more than 1,000 outlets. Since last year, the system has been testing in 16 outlets

For four months last year, Sonic Drive-Ins tested a new mobile platform that detects when opted-in users have entered a small area around its stores,

Did the unveiling of the Apple iPad get your marketing department thinking, Uh-oh, now we really need an app!? Not so fast. While Apple has great credentials

M&C Saatchi has purchased Mobile marketing firm Inside Mobile for an undisclosed amount.

Epsilon International has joined forces with Netsize, a mobile communications company, to provide opt-in mobile marketing services across Europe.

The mobile phone market may not be seeing the growth of previous years: Worldwide sales in 2009 totaled just over 1.21 billion units, a 0.9% decline from 2008, according to information technology research and advisory company Gartner Inc.

ShopNBC has launched new mobile e-commerce capabilities as well as version two of its ShopNBC iPhone application.

The Mobile Marketing Association has transformed its structure, turning its four operating regions