Channel | Mobile

Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction's American summer tour and its millions of swooning, screaming young fans.

Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?

The Kellogg School of Management believes the next wave of CMOs must accomplish three core objectives to be successful.

(Marketing Dive) As marketing professionals progressively spend more time on the road or commuting and the functionality of mobile devices keeps increasing, it makes sense that more work is being performed on mobile devices. To keep things simple, and to keep work effective, mobile app developers have come up with some impressive solutions to common problems of mobile…

Consider this the golden age of data in marketing.

In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know.

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.