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Global Mobile Advertising Hit $8.9 Billion in 2012
Global mobile advertising revenue reached $8.9 billion in 2012, up 82.8% from the $5.3 billion in 2011, a new study has found.
Global mobile advertising revenue reached $8.9 billion in 2012, up 82.8% from the $5.3 billion in 2011, a new study has found.
Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.
It may only be July, but retailers are now planning mobile marketing programs aimed at holiday shoppers. Here's seven tips.
Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.
These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.
Vine video attachments get six to eight times the level of engagement than tweets without. But how and why could you use it for ecommerce marketing?
Aiming to attract younger travelers, Marriott International is introducing a new advertising and branding campaign, Travel Brilliantly, for Marriott Hotels and Resorts, its largest brand.
Marketers (40%) are finding that delivering a positive customer experience is harder in mobile marketing than on the web. That’s likely no surprise, but what may be troubling is that 70% of marketers describe their multichannel experience for customers as “okay” or “poor, according to a new IBM survey.
A combination of mobile and social helps the Syfy network engage with fans of shows like "Defiance" and "Face Off."
Mahi de Silva (Harvard Business Review) Some companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile…