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2014 Marketing Trends Off the Radar
Ten marketing trends for 2014 you may not be thinking about but could help change up your marketing game.
Ten marketing trends for 2014 you may not be thinking about but could help change up your marketing game.
How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.
Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.
A Q&A with Todd Leeloy, general manager of OrangeSoda, a digital marketing company, who discusses the hows and whys of mobilizing small business websites.
Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here's why.
A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
Social, mobile and e-commerce strategies are vaulting old-school companies like Krispy Kreme, United Airlines and Domino's into the modern world.