Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
This blog is packed with tips to help you complete the 2014 PRO Awards entry form.
Unilever, Microsoft and Google are using a startup's mobile platform in Asia that exchanges marketing promotions with free airtime for users.
CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
Here’s what you need to know about making your campaigns work across all screens to maximize conversions.
Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.
Oscar Mayer has come up with a zany way to remind people to buy its bacon; the Bacon Scented Alarm Clock App
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This report on four market leaders includes case studies each with advice for other marketers to follow.
