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Is Location a Vital Data Point in Mobile Targeting?
Should location really be at the center of your mobile targeting and media delivery strategy?
Should location really be at the center of your mobile targeting and media delivery strategy?
Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.
Here’s four tips for making the most out of measurement in a multi-device world.
Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands.
Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.
Here's a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.
Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.
BIC's Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.
Engagement should be instant for mobile campaigns in order to capture and convert leads.
This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.