Channel | Mobile

The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

Data is an integral and constant component of any successful app marketing campaign.

With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it's critical that marketers keep a close eye on online-offline attribution.

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets. App Users This article on mobile app consumption also details several interesting figures…

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

If you’re looking to create a responsive website, here are five pieces of advice to get you started.