Channel | Mobile

Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?

Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.

Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.

Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.

Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find.

True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.

If managed intelligently with some analytical horsepower, push messaging is an incredibly powerful customer engagement tool.

While marketers may still track spend across channels, the shift toward contextual marketing is real.

New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales.

The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.