6 Simple Secrets to Writing Copy with Impact
Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.
Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
POM Wonderful's "Worry Monsters" play on the insight that people often jumpstart healthy habits once they think they might be sick.
A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.
For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.
Birchbox will set up in-store experiences in an initial 11 test locations rolling out this December through early 2019.
McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.