Power of Influencer Marketing Continues to Grow: Report
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
CBSN, the ad-supported streaming news channel from CBS, is deep into the political mix—but it is not taking sides.
Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content.
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.
Can a burger give you nightmares? Burger King says Yes!—particularly one that comes with a ghoulish green bun and fillings that would make anyone howl in the night.
Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.
Back in 2016, Facebook admitted that it had inflated numbers, but the plaintiffs claim it was inflating the numbers long before that.
Marketing blunders can turn brands red-faced, like this one from Coca-Cola.
Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.