Reeses’ Candy Converter Swaps Out Candy Kids Hate
The candy brand set up a “candy converter” vending machine in one of the busiest places on earth—Fifth Avenue in New York City.
The candy brand set up a “candy converter” vending machine in one of the busiest places on earth—Fifth Avenue in New York City.
National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.
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The brand's position in the U.S. baby-care market has been eroded by companies focusing product innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.
The two brands have upped their commitments by joining a consortium of worldwide businesses committed to developing the first global network of ocean-bound plastics supply chains.
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Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of strategies, execution plans, challenges, failures and successes.
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.