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Kellogg’s Transforms NYC Café for Bake Off
Four finalists of the Kellogg's Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.
Four finalists of the Kellogg's Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.
Here’s eight best practices to help reduce wasted ad spend and maximize your user acquisition budget.
Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand?
Customers shopping at Amazon Go’s checkout free store in Seattle got more than just beverages and lunches. Audi was there, offering test drives for its new 2019 Audi A6.
Get comfy and catch up with Chief Marketer’s most popular B2B and martech stories for November 2018.
Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.
Holiday marketing is often joyous, but this video from the International Committee of the Red Cross sends an ominous message.
O'Doul's gets a brilliant design makeover and stages a one-day event to change consumers' perspective of the non-alcoholic brand.
Lisa Kahn, director global experiential marketing and partnerships, American Express shares how it all goes down.
The Tide Eco-Box might be eco friendly, even saving on delivery costs, but some are worried that their aunt Maggie might think its her new favorite wine.