![gaming esports](https://chiefmarketer.com/wp-content/uploads/2019/05/gaming-esports-850-160x125.jpg)
The Impact of Influencers on Hyper-Casual Gaming
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.
Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.
If viewers aren’t paying attention to your marketing videos, your content might not be as compelling as you think.
When creating copy, do you write what you want to say—or what your audience actually wants to hear?
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.