Channel | Email

Want to get a positive response to your email communications and insure they get delivered? Then make sure you're treating your recipients like valued customers.

Miami's Beacon Hotel is using Facebook to encourage fans and previous guests to sign-up for its email list and take advantage of promotions for future visits.

Email creative that is personalized, mobile-friendly and triggered to customer behavior was the common factor in the 2011 Responsys Email Design Look Book.

Tweaking creative to get to the point—and not offend customers—has helped dietary supplement marketer Uni Key boost sales and Facebook fans via email.

If marketing e-mails aren't reaching targets' in-boxes, message content may be the least of the reason. According to a new study from Return Path, the reputation of a sending server's IP address and whether messages hit spam traps or other invalid e-mailboxes are key determinants for e-mail deliverability.

Each Wolfgang Puck brand was maintaining its own separate database of email addresses and purchase histories, and they couldn’t be easily shared. The company recently worked with Listrak to consolidate those files and create more cross sell opportunities.

The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

Younger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.

Curly hair can be a challenge to keep under control. For the NaturallyCurly Network, the challenge is getting a clear picture of not only the consumers with those luxurious manes, but the stylists who care for them.

Business-to-business communications are fundamentally different from business-to-consumer. With B-to-B, there is usually a long sales cycle. Your goal is to engage, to establish your company as a valuable source of information. You want to get your messages opened and read often, making you the authority buyers turn to when they are deciding where to purchase.…