One error that many B-to-B marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best.
A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand's marketing executives conducted tests and research. But they also asked their mothers. The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale's youth-focused brand. It was created more for the mothers who buy…
Before you can communicate your message to your subscribers, you first need to think about your offer in the broadest sense. Put yourself in your email subscribers' shoes. What are their questions, concerns and needs within your market, and how can you answer them?
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Here's some of the basic best practices to review to make sure your subscriber list is flawless before you hit send.
San Francisco's Pet Camp doesn't use email to hard sell it's pet boarding and care services. Instead, it uses the inbox to build the emotional connection with dog and cat owners.
How sure are you that the email lists you acquire are sanitized? That whomever you obtained them from understands "freewill opt-in" and CAN-SPAM compliance the same way that you do?
Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they "break up" with a brand's email communications, the reason is usually because of the marketer's behavior.
There is a temptation to talk about mobile and social in the same breath. The channels came to prominence more or less concurrently. And there is considerable interplay, with consumers using their mobile devices to access social networks. But that said, there is at least one significant difference when it comes to loyalty marketing.
A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.
