Average email volume was up 16.2 in the second quarter of 2011 compared to the first quarter, according to the latest quarterly Email Trends and Benchmark Results report from Epsilon and the DMA's Email Experience Council.
Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:
Use of share-within-your-network (SWYN) social links is declining slightly in online retailers' email messaging, according to a new report from Responsys.
If you want to have a great B-to-B email program that generates solid leads, the beginning is a great place to start. That means asking the right questions on your sign-up form, crafting an engaging welcome email and enticing your prospects to open that email with a solid subject line. Megan Feltes, sales content specialist…
New dorm rooms to decorate means busy times—and a heavy email promotional push—for Poster Revolution.
Here are five steps to getting triggered email marketing right.
One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy
How do you get your messages into the inbox and not the spam folder? Chief Marketer talked with several industry pros to get their thoughts on email deliverability
Even after the final email has been sent, email marketers still have work to do. When the email campaign is over, it's time to analyze the results and review what worked—and what didn't—so that you can improve your future campaigns. Before beginning subsequent email outreach, assess the following:
By taking just a small amount of time to consider the following tips, email design can assist you in maximizing return on investment and communicating a consistent brand identity to customers.
