A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.
What are the odds that your communication will appear in someone's social news feed at the exact time that they are logged in to see it?
I have a feeling Giants fans
The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.
As marketing databases mature, they inevitably accumulate more data, perform more slowly, and
This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our
Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members
Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.
When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant
