Channel | Email

GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he's made his donor files available -- while the campaign is still ongoing.

When she opened Westway Studios, San Diego-based pet photographer Terran Bayer knew email would be a cost effective way to build her customer base. What she didn't realize was email marketing can be full of challenges for novices who don't know the rules.

Christian humanitarian organization World Vision is stepping up its direct mail donor and acquisition efforts in the United States.

To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.

This year's election may be divisive and bitter, but one wouldn't know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising -- to the detriment of candidates, according to Katz 360's Andy Slater.

Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than "business as usual" messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association's Email Experience Council and Epsilon.

Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.

I recently purchased tickets to take my kids to see "Spider-Man: Turn Off the Dark" on Broadway during spring school vacation. The kids are pretty excited, and so are their dad and I. Hey, it's Spider-Man, it's singing and dancing, what more could you need? Well, how about an app?

For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings. The fashion marketer's…