Channel | Email

Relevancy is crucial for getting results in email marketing.

Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

Here's three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

The campaign has been a central storyline on

Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points -- from the low-to-mid 50s to the low 70s -- during the last two years. While a closer look reveals the facts probably aren't as bad as the numbers indicate, they do represent a call for marketers to take a closer look at…

Here's tips magazine publishers should keep in mind when trying to build and grow their email marketing files.

Effective delivery of emails for marketing, ecommerce or other business functions is essential for a company to build and sustain relationships online.

More consumer data is being collected than ever before and this "Big Data" can help make sure you never have to do a blind email blast again.

Emails from Angie's List, Disney and Domino's were among those that got us to open and click-through this week. Here's why.

A series of videos from Denny's which feature comedian Dave Koechner fail to do much... including entertain or sell food.