The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.
Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?
Fraudulent telemarketing is alive and well
With laid-back yet refined copy, America's Test Kitchen's weekly "Notes" enewsletter serves as an apt ambassador for the brand.
There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.
Spending on, and revenue from, direct marketing channels is up -- but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.
I tried to sign-up for three marketers' email lists this week, two successfully and one not so much so.
Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council's fifth annual national Email
Like the chain's retail stores, Anthropologie's emails convey a sense of being bohemian yet elegant, and funky yet upscale.
Unless you're looking for a very particular niche, or a favorite artisan's work, browsing Etsy can be a bit daunting. Where is one to start? The site's daily email blasts solve that problem nicely.
