DM Hiring 2013 Outlook: Data Analysts in Demand
Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.
Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.
Black Friday sales were up, as consumers shopped both online and instore in droves. Here's a round-up of the weekend's stats and trends.
It's beginning to look a lot like Christmas—because my inbox is bulging at the seams with offers for Black Friday. Here's a round-up of what some retailers sent, including Orvis, Hot Topic and Sears.
How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?
Thanks to an abundance of files on the market, consumer email list rental prices are at an all-time low, according to Worldata's fall 2012 list price index.
"If you don't apply the right processes behind [a marketing automation system], then you've bought a very expensive email system," says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.
A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.
A single channel marketing approach simply won't cut it today. Here are key steps to move your business into a successful multichannel strategy.
Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.