Chief Marketer Listline Feb. 19
Lists featured this week include Yum Food and Fun, City Magazine and Bloomberg Brief Financial Intelligence Email.
Lists featured this week include Yum Food and Fun, City Magazine and Bloomberg Brief Financial Intelligence Email.
Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.
Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.
Chili's gets targeting right, with a personalized email that hits all the right notes.
One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?
Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy.
Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.
The Moshi Monsters online game franchise is invading McDonald's this holiday season for a Happy Meal promotion that will introduce a new character and promote a new Nintendo game.