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Targeted Email Helps Freshpair Engage a Variety of Audiences
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do key things to optimize their subject lines.
Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.
Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.
Lists featured this week from Chief Marketer and NextMark include Alloy Apparel and the Pennwell Technology Email Masterfile.
Many consumers say they think personalization is a superficial tactic. But it's popular among marketers. Where's the disconnect?
Lists featured this week include Casual Living Magazine and Highlights Hello.
Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
Lists offered this week include One Step Ahead PIP and Sensational Beginnings.