While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.
Lists featured include ZQuiet and Teenager Pageant.
Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
Lists featured this week include Mercy Corps and PSA Group.
Here are five “big lies” that have hindered the mobile progress of brands worldwide.
Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
When it comes to email subject lines, marketers should avoid the "dead zone" of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.
Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.
