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Creating a Meaningful Mobile Email Strategy
Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.
Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.
It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.
Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.
In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here's how.
Lists featured this week include Air Age Media and Sun Magazine.
By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.
Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.