What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.
E-mail is broken. And it’s broken in two major ways: Trust and infrastructure. First, the channel isn’t trustworthy. The legitimate senders of e-mail can’t trust the medium to deliver their mission-critical communications and the recipients of e-mail can’t trust that they’ll get what they want … and not what they don’t.
The message bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.
Total Internet domain name registrations reached an all-time high of 82.9 million for the second quarter, up 28% from last year and 8% over the past quarter according to VeriSign Inc.
Flexible mailing frequencies and event-driven messaging were among the e-mail trends Chris Baggott, chief marketing officer of e-mail marketing solutions provider ExactTarget, singled out as important for the coming year. Now that the year is more than halfway over, Baggott has refined some of his predictions regarding trends.
The Internet can sell in a lot of categories, but it has one Achilles' heel: It often comes up short in selling highly personalized products that demand
TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific...if you can find it when you need it. Scholastic.com is
Carmen's Cupones y Consejos, the cooperative mailer for Hispanics, is extending its reach to the Web and event promotions. Parent company Walters Media
E-mail authentication is a place to start fighting spam, but don't stop there. That was the main takeaway from a summit meeting of some 500 e-mail service providers (ESPs), ISPs, e-mail tech vendors and e-marketers held in New York on Tuesday
IF EVER THERE WAS A MULTICHANnel merchant, it's the HoneyBaked Ham Co. The venerable firm sells home-style food through catalogs and over 300 retail outlets,
