Herschell Gordon Lewis knows a few things about keeping fannies in seats. He directed cult movie classics like “Blood Feast” and “The Gore Gore Girls,” then repeated that success as a direct mail copywriter. Here's what he says about e-mail newsletters, and how to keep people opening them.
There’s good news and bad news for banks about phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce recipients to click on a link, go to a Web page and give up their personal information.
THERE'S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce
B-to-B marketers don’t get any respect. Their postal mail has for years been blocked in corporate mailrooms. And now they find that their e-mail isn’t getting through, according to Elaine O’Gorman, vice president of marketing for Silverpop.
When Fairmont Hotels & Resorts launched its e-mail newsletters four years ago, it didn’t aim them only at guests. The chain uses two of its four e-zines to serve businesses.
How’s this for a switch? A direct mail services company starts an e-mail newsletter when it wants to serve clients. QuantumMail.com did just that when it launched The Direct Mail Marketer.
Text-only e-zines are not as elaborate as their HTML counterparts, nor are they perceived by marketers as glamorous, but they may indeed suit your purposes very well
According to a 2004 report by Jupiter Research, nearly 60% of e-mail users have the ability to receive HTML e-mails. Such e-mails earn twice the response of text e-mails—an impressive feat! Take advantage of this opportunity, but still give your subscribers a choice.
As Microsoft's November deadline for e-mailers to authenticate messages sent through its servers draws nearer, pressure is mounting on e-zine publishers and other e-mailers to take action.
After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.
