Once you get comfortable with the basic key metrics, like open and click-through rates, you are ready to go more in depth. Here are two additional metrics. Dig into them, and you will have a much more thorough sense of the success of your program.
Unspam, the company that lobbied for so-called child-protection do-not e-mail laws in Utah and Michigan and then got the contracts to run the registries, now has its eye on Georgia, Illinois, Wisconsin and Minnesota.
Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the
Unspam, the company that lobbied for so-called child-protection do-not e-mail laws in Utah and Michigan and then got the contracts to run the registries, now has its eye on Georgia, Illinois, Wisconsin and Minnesota.
Five months after Hurricane Katrina caused at least $200 million in damage and closed its doors for a semester, Tulane University re-opened for classes today.
MCI is No. 1 on a top-10 list of Internet service providers who either are friendly to or turn a blind eye to spammers using their systems, according to anti-spam Web site Spamhaus.org.
The lead defendant in the country’s first case brought under the Can-Spam Act of 2003 is expected to plead guilty today and get at least two years in prison.
Qwest landed in a bit of public-relations hot water last week when it was revealed that its terms of service for high-speed Internet access include a threat to charge customers $5 per spam e-mail sent from their computers, whether they
E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?
Qwest landed in a bit of public-relations hot water Monday when it was revealed that its terms of service for high-speed Internet access include a threat to charge customers $5 per spam e-mail sent from their computers, whether they’re aware of the spamming or not.
