Illinois state Rep. Jack Franks decided at the last minute to shelve a bill that would have established a so-called child-protection do-not e-mail registry in that state, Magilla Marketing has learned. After an estimated 50 or 60 calls to his office and the office of Illinois Attorney General Lisa Madigan, Franks became convinced his bill…
Any direct marketer worth having a martini with will tell you that fear and greed are the two most powerful selling emotions. But what about pain? Does pain sell? Peter Ostrow, vice president of business development for MarketOne International, sure thinks so
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Jerry Hodgen of JupiterMedia
A state appeals court last week ruled that even spam from out of state can violate Maryland law. Montgomery County Court of Appeals Judge Sally D. Adkins overturned a lower court ruling that Maryland
America Online has won a $5.6-million award against a Minnesota man who sent billions of spam e-mails in 2003 selling everything from Viagra to online college degrees.
We don’t want to commit e-mail heresy. But are open rates and click-through rates the only metrics you can use for determining the success of your e-mail newsletter? They certainly are not. Others include the turn-off rate and the inbox delivery rate.
Five months after Hurricane Katrina caused at least $200 million in damage and closed its doors for a semester, Tulane University re-opened for classes last month. And it used its e-mail newsletter to welcome students back.
America Online has won a $5.6 million award against a Minnesota man who sent billions of spam e-mails in 2003 selling everything from Viagra to online college degrees.
If there were a journalism award for the year
