Channel | Email

From the where-the-heck-have-you-been file comes an article in the Direct Marketing Association

Verizon has settled two class action lawsuits brought by seven people who claimed that in its attempts to block spam, Verizon blocked legitimate e-mail from reaching them.

Australia has decided Internet service providers should shoulder some of the load fighting spam.

RE: What Datran Case Means to You: As a list broker, I am always most concerned about the validity of the information that I provide to my clients. If I tell a client that a file is DTP or most recent 3-month buyers, or opt in, it

Looking to increase returns? Go digital. Whether campaigns are sent to outside mailing lists or house files, marketers anticipate—and have seen—higher responses to their e-mail efforts than they have to traditional mailings, according to two studies by Direct magazine.

UNSPAM IS BEHIND THE TWO LAWS ENACTED LAST summer in Michigan and Utah that allow parents to register children's e-mail addresses and other contact points

GOODMAIL HAS REJECTED more than three-quarters of the companies that have applied for its Certified Email program, according to chief executive Richard

Newsletters may not be the top e-mail marketing activity. But they’re a solid number three, according to a new survey by Direct and Multichannel Merchant magazines.

Here’s some hot news from ExactTarget that may change the way you send your e-zines. A new study shows the highest average open rate in 2005 was on Fridays.

E-mail open rates declined by 16.5% last year, dropping by an average of 1.8% per quarter, according to a study by ExactTarget.