IMN has been advising people for years on how to create and upgrade their e-mail newsletters. Now the company is going to heed its own counsel. It is about to relaunch its monthly e-zine, now called Informed Marketer News, as Pro & Content.
The hottest electronic channels may be a marketer’s dream. Cutting-edge technology enables consumers to have content delivered directly to them instead of chasing it down.
The E-mail Marketing Creative Critique session at the Annual Conference for Catalog & Multichannel Merchants (ACCM) started with an innocent question from Deirdre Cook, vice president of creative services at New York-based e-mail communications solutions provider Epsilon Interactive:
Anyone who still needs convincing that do-not-e-mail registries pose potentially nightmarish threats to the very registrants their operators claim to protect needs look no further than an incident last week involving anti-spam concern Blue Security.
And the award for creepiest holiday-oriented promotion goes to a recent e-mail campaign from PublicRecordsNow.com with the subject line:
Top industry e-mail service providers signed reseller agreements with Goodmail for its CertifiedEmail system.
The survey to select Utah
E-mail accreditation firm Habeas yesterday unveiled SenderIndex, an e-mail sender reputation-monitoring service created mainly for e-mail receivers using data from its network of more than 60 million IP addresses and domains.
A New Hampshire federal district court has ordered former self-proclaimed spam king Sanford Wallace to pay more than $4 million he allegedly obtained by downloading spyware onto consumers
In what appears to be a glaring example of do-not e-mail registries
