Channel | Email

South Korean authorities reportedly have arrested a man suspected of running network of 16,000 zombie computers to send 18 million spam e-mails to 133 countries a day.

Spam

E-mail open and click-through rates came roaring back in the first quarter of 2006, compared to the fourth quarter of 2005, according to a recent study by eROI.

What do favorable brand perceptions, trust, and relevance all have in common? They were all found to be the most effective e-mail marketing tactics for eliciting a favorable response

Dear DearAOL.com: Please, give it a rest. You

E-mail marketing software company Lyris Technologies is expected today to unveil the latest version of its flagship product, Lyris ListManager 9.0.

From the pathetic-on-multiple-levels file comes news that Kodak last week agreed to pay $26,331 to settle charges by the FTC that it violated the federal Can-Spam Act.

The vast majority of people who leave AOL and use Return Path

Many e-mail marketers are planning to use list-growth tactics that others said didn

It sounds dumb, but some marketers are failing to give people a reason for signing up for their e-mail newsletters. And too few are offering opt-ins on every page of their Web sites. Those are two findings of a new list-growth survey by Silverpop.