Channel | Email

A press release from e-mail security company Sophos warning people not to respond to an e-mail offering Dan Brown

The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can Spam Act, the state

After analyzing more than 40 million e-mails sent from its customers, MailChimp found those with the highest open rates (ranging from 60% to 87%) had the most-straightforward subject lines.

Various studies have shown that, on average, only 11% of business-to-business leads made a purchase within three months of their inquiry. Another 42%, however, made a purchase within 4-12 months.

A group of anonymous anti-spam activists is attempting to pick up in the war against e-mail spam where now-defunct start-up Blue Security left off after it went down in flames last week.

You spend an extensive amount of time creating just the perfect e-zine or marketing e-mail. The copy is right, the creative is on target and you know you are serving your audience. After you send the e-mail, something happens. The results are lackluster and you’re just not sure why.

People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.

The highest open and click-through rates for e-mail occur on one of the lightest, as well as the heaviest-volume days, according to a new study.

While some in tech circles lamented anti-spam company Blue Security

Besides obvious words and phrases such as Viagra and penis enlargement, there are a whole slew of not-so-obvious words that can trigger spam filters, according to British company Email Reaction.