Channel | Email

E-mail deliverability-services firm Return Path today announced it has eliminated licensing fees for nonprofits on its Sender Score Certified e-mail accreditation service.

Your house list, customers and prospects who've eagerly asked to hear from you, is one of your most valuable marketing tools. But if an individual signed up to be on your e-mail list within the past 60 days, he is vastly more likely to open, click, and convert for additional offers than is someone who…

AOL

THOUGH E-MAIL'S LOW COST has led to some infamously sloppy list practices, inbox providers are taking steps that will force direct marketers to clean

Want to build your e-mail list? Forget appends. Most companies are turning to old-fashioned offline media. That's one finding of a recent poll by Silverpop.

SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication

Direct marketers have their 40/40/20 rule. Guy Kawasaki has his 10/20/30 rule, and both are aimed at helping craft better pitches.

A group of anonymous anti-spam activists last week decided pick up in the spam wars where ill-fated start-up Blue Security left off. Dubbed Okopipi, the new all-volunteer project, is named after a poison dart frog found in South America.

Whatever one thinks should be done to combat spam, marketers and anti-spam zealots alike can agree that if people didn

An astonishing 24% of respondents to Silverpop