Channel | Email

Response management is one of the most critical parts of any e-mail campaign

How’s this for a switch? A popular magazine is using its e-mail newsletters to drive print subscriptions.

A report has come out confirming what most of us know but don’t always practice: That e-mail newsletters should be easy to scan.

Everyone understands the obvious economic advantages of e-mail over physical mail. But can we really rely on e-mail?

If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.

Though the case has no official legal clout in the U.S., some American executives battling Hormel Foods over use of the word spam see positive signs in a tiny UK technology company

And the award for most disingenuous publicity stunt goes to anti-spam company Reflexion Network Solutions for a press release the firm put out last week announcing “Spammy Awards” to “dishonor the worst of the worst.”

Utah's Deseret Morning News

From the what-the-hell-was-this-guy-thinking file comes what is possibly the most ill-conceived e-mail ever to arrive here from a public relations executive. The sender was upset over what he thought was too much coverage of an ugly little incident in his client company

Co-op database marketing firm Abacus announced today it has teamed with e-mail service provider Silverpop to create a new service called Abacus E-mail.