Channel | Email

Stupid Media Watch: Another Whopper from Utah

|  by Chief Marketer Staff

The Salt Lake Tribune last week chimed in on the debate over Utah’s so-called child-protection do-not-e-mail registry with a house editorial headlined, “Not for a child’s eyes: Registry can protect children from adult e-mails.”

Don’t Call Them by Name; It Bores Them

|  by Chief Marketer Staff

“A year or two ago, everyone was putting things like ‘Jay, buy this great sweater,’ in their subject lines,” said Jay Schwedelson, corporate vice president of list firm Worldata. “Then everyone started putting names in their subject lines including spammers and pornographers. Now, so many e-mails are coming with names in their subject lines, that…

Project Aims to Clean Spam Data, Help Filters

|  by Chief Marketer Staff

A volunteer project is underway that has the potential to help spam filters avoid false positives, where anti-spam software mistakenly tags wanted e-mail as spam. Dubbed “Spam or Ham,” the project asks volunteers to look at as many of a series of random e-mails as they want, and label each as either spam—unsolicited e-mail—or ham—wanted…

You’re Not as Funny as You Think

|  by Chief Marketer Staff

A series of five studies by four business school professors from New York University, the University of Chicago and the University of Illinois at Urbana-Champaign, asked a bunch of people to e-mail funny and sarcastic phrases to one another and predict whether the messages

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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