(Multichannel Merchant) Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put little symbols where pictures used to be.
AOL, the beleaguered online unit of Time Warner, confirmed in its earnings report Wednesday it is giving free e-mail service to subscribers to any broadband service.
Spam complaints against e-mail marketers by Microsoft address holders are potentially about to drop dramatically. The company has become the first e-mail box provider to answer e-mail marketers
Call it a case of cosmic coincidence: A Jewish organization is about to launch a viral campaign that touts the value of forgiveness. This occurs just after actor Mel Gibson made an initial pass at apologizing to the Jewish community for anti-Semitic comments he uttered while being arrested for speeding and drunk driving.
WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google's free e-mail inbox service they're potentially exposing those customers
Dunkin' Donuts claims that an e-mail from a Florida firm promising a free $25 gift card in return for a completed survey is a scam. It also appears the
Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are
The director of circulation and marketing for the MIT Sloan Management Review recently tested an outbound e-mail campaign in which the creative seems to have worked like gangbusters, but the leads aren
Gasp! We
