Channel | Email

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.

Two words: Manchurian Candidate. Warning: movie spoiler dead ahead. In this 1962 cold-war thriller, communists brainwash Korean War vet Sergeant Raymond Shaw into being a sleeper agent. Someone shows him the queen of hearts and ka blammo! Shaw turns into a mindless, robot, would-be assassin.

Here’s the big lesson we took away from last week’s eROI study saying recipients of business-to-business e-mail say they prefer to get it on Mondays and Tuesdays: If you’re spending more than the tiniest fraction of your time trying to figure out the best day—or god help us, hour—to send e-mail, you’re focused on the…

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China levied its first fine against a spammer since it announced a crackdown in March, according to a report in Shanghai Daily. The fine: $627.

Wondering how to serve your newsletter reader? Follow the example of New York magazine. It views readers not as one horizontal group, but as vertical segments.

Here’s news for B-to-B e-mail newsletter publishers wondering when to broadcast. The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.

When it comes to putting serious content into e-mail, business-to-business marketers lead the way. Two thirds of them use e-mail for education, compared with less than half for consumer marketers, according to a summer snapshot survey from Direct magazine.

The right number of articles for a newsletter is however many it takes to do the job. And the job is reaching your target audience, getting your message across, and persuading your readers to take whatever action it is that you want them to take.

The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.