Channel | Email

MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free

Starbucks had to abruptly rescind an e-mail promotion earlier this week for a free iced coffee for employees, their friends and family because too many people were trying to redeem the coupon.

Let’s see how good you are. What is the most important element in an e-mail newsletter (other than the content)? Guess again if you said the subject line. Equally crucial is the teaser copy in the newsletter itself.

Fred Ackerman

Though marketers are applauding Microsoft for adding an unsubscribe link to its free e-mail service, some are urging the company to rethink a feature that could result in some wanted e-mail getting blocked.

Unspam

EarthLink last week unveiled a service it claims will help its subscribers avoid spam. Dubbed Protection Pack, the service includes a feature called Anonymous Email that gives subscribers five anonymous e-mails managed behind the scenes at EarthLink.

Under a proposed anti spam law in Vietnam, violators would face a maximum fine of 20 million Dong, according to online publication VietnamNet Bridge.

Those spam e-mails touting penny stocks can be profitable for spammers, according to a recent study.

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.