The filters that are used to keep spam out of your inbox can also block legitimate emails. Deliverability becomes a problem when filters generate false positives, blocking as many as one in five legitimate emails.
Want to make sure your e-zine is going to be read? Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc.
Al DiGuido has been fired from his job as CEO of e-mail service provider Epsilon Interactive, Direct Newsline has learned.
Any e-mail service provider knows that if there
It could be 2012 before there is a final decision on whether companies offering products to help fight bulk, unsolicited e-mail can trademark the word
E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to e-mail deliverability concern Return Path.
What is it about being an anti-spammer that gives so many of these guys a God complex? Maybe they
Turns out not everybody shares our opinion that the group Commercial Alert needs to get a life and stop protesting the commercialization of Monopoly.
A long-time anti-spammer has filed a lawsuit seeking $27.4 million against e-mail marketing firm OptInRealBig, its founder Scott Richter and four of his alleged clients.
E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to e-mail deliverability concern Return Path.
