Attention Ex-DoubleClickers: Your Old Job May Await
Word on the street is that Epsilon Interactive
Word on the street is that Epsilon Interactive
Utah officials expect foreign companies to pay to scrub their lists against its cockamamie do-not-e-mail registry. Or at least that’s the conclusion we drew after an e-mail exchange with a spokeswoman.
Performance-based marketing-services firm Think Partnership yesterday formally announced a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.
Several quarters of weakness in the e-mail list sector have continued unabated with lower prices and lower demand, according to the latest quarterly Worldata List Price Index released Monday.
E-mail acquisition clickthrough rates have risen from 6% to 8%, according to the U.K. Direct Marketing Association's National E-mail Benchmarking Survey.
InfoUSA has acquired Digital Connexxions, an e-mail marketing company that specializes in the small-to-medium market and the publishing industry.
Merkle Inc. has appointed Eric Kirby senior vice president and general manager of Merkle|Quris, its e-mail marketing division.
The folks at Goodmail have come out with a study concerning e-mail graphics that indicates the situation is even more dire than most think. In a recent survey that drew 226 respondents, 58.5% said that when they receive e-mails with blocked images or links, they delete them, and 19.8% ignore them.
For the latest example of how ridiculously ineffective Utah
Say what you want about Al DiGuido. But his departure from Epsilon Interactive last week means e-mail marketing has lost some of its color.